Gucci

Sep 2026

Gucci’s Horsebit Fall 2026 campaign spotlights the brand’s iconic hardware through a series of polished fashion and jewellery portraits. Photographed by Carlijn Jacobs with styling by Marie Chaix, the imagery leans into a moody, high-contrast aesthetic that draws out the metallic luster of the collection’s gold and stainless steel pieces. The series channels a refined, tactile visual language, utilizing directional studio lighting to emphasize fine textures—from the shimmer of pavé-set diamonds and smooth gold links to the depth of velvet and woven fabric backdrops. Creative direction by Demna and the agency Baron & Baron anchors the campaign in a clean, minimalist frame. Supporting the visual narrative are hair stylist Olivier Schawalder and makeup artist Janeen Witherspoon, who bring a high-gloss finish to the human elements of the shoot. The campaign captures a balance between product-focused macro studies and stylized editorial portraiture.

Vertical, Commercial, Moody

Jewellery

Fabric Texture

Advertising Campaign