Gucci: Beauty and The Bag
Brand
Date
Sep 2026
Description
Gucci’s latest project, Beauty and The Bag, presents a high-fashion narrative featuring talent Ningning. Directed and photographed by Mert Alas and Marcus Piggott, the campaign captures a cinematic urban atmosphere through striking editorial framing. The project integrates distinct city backdrops with high-fashion accessories. The visual language relies on dynamic lighting to contrast the subjects against the metropolitan environment, featuring specific hair styling by Mustafa Yanaz and dramatic smokey eye makeup by Sam Visser. Haley Wollens oversees styling, while Partner Films provides production support for this live-action vertical film.
Style
Vertical, Cinematic
Industries
Color
Jet Black
Crimson
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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