The Gucci Gift Holiday 2026 campaign leans into the aesthetic of luxury hospitality, grounding its narrative within a lavish, cinematic hotel environment. Directed by Harmony Korine, the project portrays a series of atmospheric vignettes, focusing on the interactions of hotel staff and guests set against opulent, classical architectural backdrops.
With production by d’ARIA Productions, the film utilizes precise art direction and cinematic lighting to emphasize the texture of the garments and the scale of the interiors. The visual tone is warm and intentional, supported by the work of set designer Max Bellhouse, fashion stylist Dogi Nesanir, hair stylist Michał Bielecki, and makeup artist Mel Arter.
