'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This high-contrast black and white editorial image from Saint Laurent's Shades of Summer 2025 campaign was photographed by Henrik Purienne in the South of France. The overhead composition features a model crawling on a striped beach towel laid out beside an outdoor swimming pool, accompanied by a large leather handbag and sunglasses on the concrete deck. The frame displays distinct film grain and natural lighting characteristic of an analogue shoot. Casting was handled by Samuel Ellis Scheinman, with hair styling by Lukas Tralmer and makeup by Lauren Bos.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Outdoor Pool
Context
Advertising Campaign