'Shades of Summer' 2025 Ad Campaign 2025

Description

This striking campaign image for Saint Laurent's Shades of Summer project was photographed by Henrik Purienne in the South of France. The profile view captures a female model crouching on a sunlit sandy beach, wearing minimal swimwear accessorized with a decorative chain belt and gold strappy high heels. Natural sunlight casts soft shadows across the coastal sand and arid terrain in the background. The warm colour palette and relaxed outdoor staging emphasize a high-fashion editorial aesthetic. Anthony Vaccarello served as creative director for the campaign, with casting by Samuel Ellis Scheinman, hair by Lukas Tralmer, and makeup by Lauren Bos.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign