Brand
Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black-and-white photograph by photographer Henrik Purienne is part of the 'Shades of Summer' 2025 ad campaign for Saint Laurent, under creative direction by Anthony Vaccarello. The image features a model with long, textured curly hair standing outdoors in the South of France. She wears a woven straw shoulder bag featuring chain straps and a prominent hardware logo, set against a natural background with trees and soft daylight. Casting was directed by Samuel Ellis Scheinman, with hair by Lukas Tralmer and makeup by Lauren Bos.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Pure White (100%)
Background
Park
Context
Advertising Campaign