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Brand
Saint Laurent
Project'Shades of Summer' 2025 Ad Campaign
Model standing on a sandy beach holding a branded Saint Laurent towel with calm water in the background.

Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Henrik Purienne
Henrik PuriennePhotographer/Director
Frankie Rayder
Frankie RayderModels
Erin Wasson
Erin WassonModels
and Jenn Du Puy
and Jenn Du PuyModels
Lukas Tralmer
Lukas TralmerHair
Lauren Bos
Lauren BosMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
South of France
South of FranceLocation

Tags

woman holding towelwoman on beachsaint laurent towelwoman in swimsuitbeach towelwomanswimming towel

Description

Part of the 'Shades of Summer' 2025 ad campaign for Saint Laurent, this black and white photograph by Henrik Purienne captures a model standing on a pebbled beach. The subject wears a dark two-piece swimsuit and sunglasses, holding up a large patterned beach towel featuring the prominent Saint Laurent monogram. A pair of heels rests on the sand beside her. The background features the rippling water of the sea under natural daylight.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Sandy Beach

Context

Advertising Campaign