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Project'Shades of Summer' 2025 Ad Campaign
Woman holding a pink Saint Laurent surfboard with gold lettering on a pebbled beach by the water.

'Shades of Summer' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Henrik Purienne
Henrik PuriennePhotographer/Director
Frankie Rayder
Frankie RayderModels
Erin Wasson
Erin WassonModels
and Jenn Du Puy
and Jenn Du PuyModels
Lukas Tralmer
Lukas TralmerHair
Lauren Bos
Lauren BosMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
South of France
South of FranceLocation

Tags

woman holding surfboardwoman with surfboardsurfboardpink surfboardbranded surfboardwhite t shirtwoman in white t shirt

Description

Captured by Henrik Purienne for Saint Laurent's Shades of Summer campaign, this image features a woman standing on a pebbled coast holding a pink and cream gradient surfboard. The board is prominently branded with large gold Saint Laurent lettering across its surface. The model wears a simple white t-shirt and dark patterned bottoms, her back turned slightly toward the camera as she gazes out over the water. Natural daylight illuminates the coastal setting, casting soft shadows across the rocky shoreline. The composition highlights the sleek surfboard against the organic textures of the beach and water.

Style

Horizontal, Commercial, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Blush (70%)

Background

Sandy Beach

Context

Advertising Campaign