Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

This image is part of the 'Shades of Summer' 2025 ad campaign for Saint Laurent, photographed by Henrik Purienne in the South of France. The shot features a model wearing a brown swimsuit paired with a small quilted white vanity handbag carrying the iconic YSL monogram hardware. Natural lighting accentuates the warm tones and textures of the scene against an outdoor background. Casting was directed by Samuel Ellis Scheinman, with hair styling by Lukas Tralmer and makeup by Lauren Bos.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Background

Street

Context

Advertising Campaign