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Brand
Saint Laurent
Project'Shades of Summer' 2025 Ad Campaign
Close-up of a woman's face wrapped in a black and white striped towel, revealing only her eyes.

Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Henrik Purienne
Henrik PuriennePhotographer/Director
Frankie Rayder
Frankie RayderModels
Erin Wasson
Erin WassonModels
and Jenn Du Puy
and Jenn Du PuyModels
Lukas Tralmer
Lukas TralmerHair
Lauren Bos
Lauren BosMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
South of France
South of FranceLocation

Tags

woman in striped towelwoman face close upstriped toweleyes peering outwoman

Description

This intimate portrait for Saint Laurent's 'Shades of Summer' 2025 ad campaign was photographed by Henrik Purienne. The close-up shot focuses on a model's face, partially obscured by a textured black and white striped fabric wrapped around her head and shoulders. Only her piercing eyes are visible above the draped material. The image features a heavy grain and monochromatic aesthetic, emphasizing raw texture and dramatic framing.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Context

Advertising Campaign