Logo
  • Home
  • ·Media
  • ·Saint Laurent Shades of Summer Ad Campaign Editorial
Project'Shades of Summer' 2025 Ad Campaign
Model wearing a magazine over her head as a makeshift sun hat with visible Saint Laurent logo in a monochrome outdoor campaign shot

'Shades of Summer' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Henrik Purienne
Henrik PuriennePhotographer/Director
Frankie Rayder
Frankie RayderModels
Erin Wasson
Erin WassonModels
and Jenn Du Puy
and Jenn Du PuyModels
Lukas Tralmer
Lukas TralmerHair
Lauren Bos
Lauren BosMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
South of France
South of FranceLocation

Tags

woman with magazine on headwoman with magazinewomanmagazine on headsaint laurent typographysaint laurent logo

Description

This black and white image from the Saint Laurent Shades of Summer 2025 ad campaign was photographed by Henrik Purienne. A model poses outdoors with a folded magazine draped over her head like a visor, partially obscuring her face while displaying the prominent Saint Laurent brand typography. The composition captures a grainy, textured monochrome aesthetic with natural lighting under the open sky. In the background, a coastal landscape with distant water and hills is visible. The piece reflects an art-directed editorial style characteristic of contemporary luxury fashion campaigns.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Ocean

Context

Advertising Campaign