Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

Captured by photographer Henrik Purienne for Saint Laurent's 'Shades of Summer' 2025 ad campaign in the South of France, this vertical editorial image focuses on an olive green quilted leather camera bag resting on patterned fabrics under natural sunlight. The open bag reveals golden compacts and a white spray bottle inside, highlighting luxurious textures and hardware details. The surrounding styling incorporates striped and dark silks against a textured outdoor ground surface, emphasizing a sun-drenched summer aesthetic.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Road

Context

Advertising Campaign