Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

This campaign image for the Saint Laurent Shades of Summer 2025 collection was photographed by Henrik Purienne in the South of France. The shot features a model viewed from behind, carrying a large translucent black tote bag that prominently displays a pair of gold-heeled sandals inside. The scene is set against a bright coastal background with natural lighting enhancing the soft, warm tones of the composition. Creative direction was led by Anthony Vaccarello, with casting by Samuel Ellis Scheinman.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign