'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This overhead black and white photograph captures a styled flat lay for the Saint Laurent Shades of Summer 2025 ad campaign, photographed by Henrik Purienne. A large striped beach towel featuring the prominent YSL monogram logo serves as the central surface, arranged alongside a leather tote bag, headphones, a striped top, sunglasses, a cassette tape, and a ping pong paddle and ball. The composition is shot from a high angle, highlighting textures and graphic lines against a pale background. Natural light and high-contrast film grain characterize the aesthetic of the image.
Style
Editorial, Vertical, Monochrome, Gritty, Grainy
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
Metal Texture
Context
Advertising Campaign