Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

Captured by photographer Henrik Purienne for Saint Laurent's Shades of Summer 2025 campaign, this image features a model viewed from behind on a sandy beach setting. The subject wears minimal swimwear and carries a large patterned shoulder bag with metallic hardware. Natural sunlight illuminates the scene, casting soft shadows across the coastal environment. The composition emphasizes raw textures, sun-bleached tones, and an effortless aesthetic characteristic of the South of France location.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Background

Sandy Beach

Context

Advertising Campaign