Brand
Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This image from Saint Laurent's 'Shades of Summer' 2025 ad campaign, photographed by Henrik Purienne in the South of France, captures a close-up detail of a model posing against a sandy background. The subject wears dark swimwear adorned with a heavy gold link charm chain belt featuring dangling rectangular and heart-shaped pendants. Natural lighting highlights the textures of the skin and the metallic finish of the accessories. Anthony Vaccarello directed the campaign, with casting by Samuel Ellis Scheinman, hair by Lukas Tralmer, and makeup by Lauren Bos.
Style
Editorial, Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Swimwear
Color
Gold (50%)
Navy (50%)
Background
Sandy Beach
Context
Advertising Campaign