Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

Captured by photographer Henrik Purienne as part of the Saint Laurent Shades of Summer 2025 ad campaign, this monochrome editorial image features a model positioned outdoors. A small quilted black leather handbag hangs draped down the subject's back via a silver chain strap. The composition uses natural lighting and a grainy black and white film aesthetic, set against a coastal backdrop in the South of France. Creative direction is led by Anthony Vaccarello, with casting by Samuel Ellis Scheinman, hair by Lukas Tralmer, and makeup by Lauren Bos.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign