'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This photograph from the Saint Laurent Shades of Summer 2025 ad campaign captures a model lying back on a damp sandy beach while wearing a vintage-style diving mask with yellow lenses. Photographed by Henrik Purienne in the South of France under natural sunlight, the scene emphasizes raw textures and sun-kissed skin against the coastal shoreline. The overhead composition highlights the contrast between the dark diving mask and the pale sand, reflecting a minimalist yet evocative summer aesthetic.
Style
Editorial, Vertical, Warm, Raw
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Sandy Beach
Context
Advertising Campaign