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Project'Shades of Summer' 2025 Ad Campaign
Model wearing a white printed t-shirt and brown bikini bottoms viewed from behind by the water

'Shades of Summer' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Henrik Purienne
Henrik PuriennePhotographer/Director
Frankie Rayder
Frankie RayderModels
Erin Wasson
Erin WassonModels
and Jenn Du Puy
and Jenn Du PuyModels
Lukas Tralmer
Lukas TralmerHair
Lauren Bos
Lauren BosMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
South of France
South of FranceLocation

Tags

woman in white t shirtwhite t shirtt shirtbrown bikini bottomsbikini bottoms

Description

This image from the 'Shades of Summer' 2025 ad campaign for Saint Laurent features a model captured from behind by the water. Photographed by Henrik Purienne under the creative direction of Anthony Vaccarello, the subject wears a relaxed white t-shirt with black typographic branding across the back, paired with brown side-tie bikini bottoms. The natural outdoor lighting illuminates the coastal setting, while the composition highlights the effortless styling typical of the campaign.

Style

Editorial, Vertical, Warm, 1970s

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Chocolate (50%)

Background

Ocean

Context

Advertising Campaign