'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This vertical editorial image from the Saint Laurent Shades of Summer 2025 ad campaign captures a close-up moment. A hand holds a clear ice pop embedded with a metallic gold YSL logo, positioned against a dark, moody backdrop with a silhouetted person above. The composition emphasizes tactile textures and warm, subdued tones under the direction of Anthony Vaccarello and photography by Henrik Purienne.
Style
Editorial, Vertical, Moody, Earthy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Gold (30%)
Off-White (70%)
Context
Advertising Campaign