'Shades of Summer' 2025 Ad Campaign 2025

Description

This photograph from the Saint Laurent Shades of Summer 2025 ad campaign was captured by photographer Henrik Purienne in the South of France. The image features a model submerged in a pool with her hands touching her head, showcasing heavy gold statement cuffs on both wrists. Natural sunlight filters through clear moving water, casting rippling light patterns across the subject. The casting was handled by Samuel Ellis Scheinman, with hair styling by Lukas Tralmer and makeup by Lauren Bos.

Style

Editorial, Vertical, Warm, Clean

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Background

Outdoor Pool

Context

Advertising Campaign