Brand
Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white fashion campaign image for Saint Laurent was photographed by Henrik Purienne as part of the Shades of Summer 2025 project. Captured in the South of France, the photograph features a model wearing sunglasses and a light shirt while seated at the helm of a motorboat. The composition focuses on the foreground subject against a coastal backdrop with moored boats and hillside architecture. The visual treatment employs natural light and a film-like grain texture, characteristic of an editorial narrative style.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Background
Ocean
Context
Advertising Campaign