Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

This image is part of the 'Shades of Summer' 2025 ad campaign for Saint Laurent, photographed by Henrik Purienne. The composition features a model holding a large black woven tote bag adorned with a prominent gold YSL monogram logo. The outdoor setting includes a rustic stone wall and natural foliage under bright, warm sunlight. The natural lighting and textured surfaces enhance the effortless, sun-drenched mood of the seasonal collection.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Stone Texture

Context

Advertising Campaign