'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Part of the Saint Laurent Shades of Summer 2025 ad campaign, this vertical portrait photograph by Henrik Purienne features a model holding a black paddle and small ball up to her face outdoors in the South of France. Her long wet-look hair frames her face as natural daylight illuminates the coastal setting behind her. The composition captures a sun-drenched aesthetic with muted tones and soft textures, reflecting the luxury house's minimalist and evocative visual direction.
Style
Editorial, Vertical, Warm, Grainy
Techniques
Natural light
Industries
Luxury Fashion Houses
Background
Ocean
Context
Advertising Campaign