Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025

Description

This image from the Saint Laurent Shades of Summer advertising campaign features a model outdoors in the South of France. The subject is wearing a cream-colored ribbed cotton slip dress detailed with delicate lace trim along the neckline and hem. She holds a large brown suede slouchy shoulder bag featuring gold chain straps and a prominent interlocking YSL monogram emblem on the front. Natural daylight illuminates the scene under a clear sky, highlighting the rich textures of the suede leather and fabric. The campaign was photographed and directed by Henrik Purienne under the creative direction of Anthony Vaccarello.

Style

Editorial, Lifestyle, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Clear Sky

Context

Advertising Campaign