Brand
Saint Laurent 'Shades of Summer' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white image, captured by photographer Henrik Purienne for the Saint Laurent 'Shades of Summer' 2025 ad campaign, features a woman in a bikini and sunglasses pointing a vintage film camera. Shot outdoors by a swimming pool with a modern white building and Mediterranean architecture in the background, the scene conveys a candid and cinematic atmosphere. The grainy texture and high-contrast monochrome grading accentuate the sun-drenched coastal mood of the South of France.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Background
Outdoor Pool
Context
Advertising Campaign