Arcteryx Arc'teryx Everyday 2022

Description

A campaign image for the Arcteryx Everyday project photographed by Julian Schulz, featuring a model styled in a black quilted down jacket, black trousers, and a black bucket hat. The subject stands sideways in a natural outdoor garden setting, touching the leaves of a plant amongst dense green bushes and bamboo trees. Natural daylight illuminates the scene with a slight grain, highlighting the functional apparel and outerwear textures in an editorial style.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Garden

Context

Advertising Campaign