BrandGucci
Project"GG Monogram" Ad Campaign

Gucci "GG Monogram" Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci GG Monogram advertising campaign features model Kit Butler outdoors in an urban park setting. Captured by photographer Daniel Arnold with art direction by Riccardo Zanola, the image highlights Kit Butler wearing a grey hoodie and dark trousers while carrying a monogram duffle bag. Styling is by Virginie Benarroch, with hair by Benjamin Muller and makeup by Aurore Gibrien. The composition employs natural light and a warm color grade against a backdrop of trees and traditional architecture.
Style
Vertical, Commercial, Warm, Grainy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (50%)
Jet Black (50%)
Background
Park
Context
Advertising Campaign



