Gucci "GG Monogram" Ad Campaign 2025

About

This advertising campaign image for Gucci features model Kit Butler standing waist-deep in coastal surf at dusk, wearing a structured brown suit, a white shirt, and an unknotted dark tie. He holds a large monogram canvas duffel bag featuring the distinctive red and green stripe web detail. The scene is illuminated with low-key lighting that casts soft highlights across the figure against a dark ocean and twilight sky backdrop. Daniel Arnold photographed the campaign, with styling by Virginie Benarroch and art direction by Riccardo Zanola.