Gucci "GG Monogram" Ad Campaign 2025

Description

This close-up advertising campaign image for Gucci features an open monogram canvas duffel bag packed with matching accessories, including a smaller wallet and pouch featuring the signature web stripe. The composition provides an overhead perspective into the interior, revealing dark green and white fabric lining inside the bag. The lighting is warm and natural, highlighting the tactile texture of the monogram canvas and brown leather trim. The shot was produced for the GG Monogram advertising campaign with photography by Daniel Arnold and art direction by Riccardo Zanola.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Macro, Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign