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BrandGucci
Project"GG Monogram" Ad Campaign
Woman in dark sunglasses holding a phone while seated on a boat surrounded by monogram luggage for a Gucci campaign.

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

woman seated on boatwoman seatedseated womanwomanmonogram luggageluggagemonogram handbaghandbagsunglasses

Description

This vertical advertising image for the Gucci GG Monogram ad campaign features model Emily Ratajkowski seated on a boat deck surrounded by monogram luggage. She wears dark sunglasses and a black hoodie while looking down at a yellow mobile phone. The scene is styled by Virginie Benarroch with hair by Benjamin Muller and makeup by Aurore Gibrien. Daniel Arnold photographed the campaign, which was directed by Harrison Boyce with art direction by Riccardo Zanola.

Style

Documentary, Vertical, Saturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (50%)

Background

Bridge

Context

Advertising Campaign