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Woman in dark sunglasses holding a phone while seated on a boat surrounded by monogram luggage for a Gucci campaign.

Gucci "GG Monogram" Ad Campaign 2025

About

This vertical advertising image for the Gucci GG Monogram ad campaign features model Emily Ratajkowski seated on a boat deck surrounded by monogram luggage. She wears dark sunglasses and a black hoodie while looking down at a yellow mobile phone. The scene is styled by Virginie Benarroch with hair by Benjamin Muller and makeup by Aurore Gibrien. Daniel Arnold photographed the campaign, which was directed by Harrison Boyce with art direction by Riccardo Zanola.

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