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Man wearing sunglasses and light blue shirt carrying a monogram canvas bag on a sunny beach

Gucci "GG Monogram" Ad Campaign 2025

About

This image from the Gucci GG Monogram ad campaign features model Kit Butler on a sunny beach. Captured by photographer Daniel Arnold with art direction by Riccardo Zanola, the portrait shows the subject leaning forward with a monogram canvas bag resting against his shoulder. He wears a light blue button-down shirt over a white t-shirt, dark sunglasses, and has styled brown hair. The background shows a bustling sandy beach with sunbathers, a pier, and the ocean under bright daylight.

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Background

Sandy Beach

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Advertising Campaign