Gucci "GG Monogram" Ad Campaign 2025

Description

This image from the Gucci GG Monogram ad campaign features model Kit Butler on a sunny beach. Captured by photographer Daniel Arnold with art direction by Riccardo Zanola, the portrait shows the subject leaning forward with a monogram canvas bag resting against his shoulder. He wears a light blue button-down shirt over a white t-shirt, dark sunglasses, and has styled brown hair. The background shows a bustling sandy beach with sunbathers, a pier, and the ocean under bright daylight.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign