BrandGucci
Project"GG Monogram" Ad Campaign

Gucci "GG Monogram" Ad Campaign 2025
Associated creatives
Tags
Description
This product still life image from the Gucci GG Monogram ad campaign showcases iconic monogram canvas bags and accessories. The composition features items adorned with the distinctive repeating interlocking GG pattern and the signature green and red web stripe detailing. Natural lighting casts soft shadows across the items, highlighting the textures of the coated canvas and brown leather trim. The products rest on a striped fabric surface that complements the warm color palette. Daniel Arnold photographed the campaign with art direction by Riccardo Zanola and styling by Virginie Benarroch.
Style
Editorial, Vertical, Warm, Clean
Industries
Luxury Fashion Houses
Color
Camel (50%)
Chocolate (30%)
Pure White (20%)
Background
Fabric Texture
Context
Advertising Campaign



