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Play It As It Lies

"GG Monogram" Ad Campaign

Inside view of an open luxury monogram canvas tote bag containing a passport holder, silk scarf, boarding pass, and notebook.

Close-up overhead view of an open Gucci monogram duffel bag filled with accessories and a wallet.

Gucci monogram shoulder bag with green and red stripe resting on a flat surface next to sunglasses and a key

Gucci monogram shoulder bag resting on a white surface alongside keys, lipstick, and a green scarf draped over a wooden chair.

Gucci monogram canvas bags featuring signature red and green web stripes displayed on a striped fabric background

Overhead interior shot of a large Gucci monogram canvas bag filled with accessories including wallets, a tortoiseshell comb, and playing cards.

Open monogram canvas backpack packed with a striped shirt, patterned silk scarf, and small wallet with red and green stripes.

Gucci monogram bucket bag with brown leather trim and red-and-green web stripe resting on a neutral surface

Aimé Leon Dore

Aimé Leon Dore Spring/Summer 2025 Lookbook

Model wearing a blue long-sleeve graphic top and light green shorts standing outdoors near a yellow kayak

Model standing outdoors wearing a white bucket hat, knit sweater, and cream trousers with laundry hanging behind her.

Model with long black box braids wearing a yellow long-sleeve top and black bucket hat against a bright pink wall

Model wearing a mesh cap, unbuttoned white shirt, and pink jersey standing before a teal panel

Model wearing an orange windbreaker jacket, blue shorts, and a bucket hat while seated inside a boat workshop.

Model with braided hair wearing a blue racing sweatshirt and light green pants, with yellow buoy in background

Model standing in an arched white stucco doorway wearing a white blazer, beige skirt, and loafers on outdoor stairs

Model standing in front of a teal door wearing a pink cycling jersey, white shorts, and a cap for Aimé Leon Dore SS25.

A young Black man seated among rows of blue stadium seats wearing a grey sweatshirt and dark trousers.

Black man wearing a grey collegiate sweatshirt and white collared shirt against an open blue sky.

Young Black man with dreadlocks browsing vinyl records in a record store wearing a dark overshirt.

A young Black man in a dark bomber jacket and khaki trousers leans against a street sign in front of a roadside commercial sign.

A young Black man wearing a dark jacket and cream trousers standing surrounded by vinyl records in a record store.

Vintage yellow and dark metal public payphone mounted on an outdoor post in direct sunlight.

A man wearing dark sunglasses, grey trousers, and a dark vest stands on a sidewalk outside a laundry building exterior.

A man in a blue denim outfit walking on a sidewalk in front of a storefront for Zara

Aimé Leon Dore

Aimé Leon Dore Hydra Spring / Summer 2024

Emerson Pereira wearing a patterned knit sweater, green shorts, black cap, and white sneakers, seated on a wooden chair outdoors.

Man relaxing on a small white boat wearing a white bucket hat, knit tank top, and patterned trousers

Emerson Pereira in a white bucket hat and light jacket leaning against a white wall beside a saddled donkey.

Man and woman sitting at a pink gingham dining table on a stone quay by the harbor during the Aimé Leon Dore Hydra SS24 shoot.

Emerson Pereira wearing a white Aimé Leon Dore cap, open white shirt, and orange top against a coastal harbor background.

Model Emerson Pereira wearing a white knit vest, patterned trousers, and bucket hat lounging on a boat in water.

Black man wearing a green patterned polo shirt, trousers, and baseball cap seated on a wooden chair outdoors against a net.

Model Emerson Pereira wearing a yellow baseball cap and a green textured knit polo shirt against a netting backdrop.

London Walkaround

Male model wearing an open black leather jacket over a graphic white t-shirt and key lanyard outdoors by a black door.

Model wearing a dark brown ribbed sweater and light blue jeans squatting in front of a dark blue door for Zara

A young man wearing a black leather jacket and sunglasses leans against a railing on a London street.

Model Nicolas Yoshi wearing a grey shearling jacket, black beanie, and wide-leg jeans standing beside a green storefront.

A man leaning against an exterior townhouse wall wearing a dark jacket and wide beige cargo pants on a London street sidewalk.

Man wearing a grey wool coat and dark cargo pants standing outdoors in front of a pink garage door and doorway

Souleymane Sacko in a grey tailored coat with Nicolas Yoshi outside a London townhouse for Zara.

Black man with dreadlocks wearing yellow-tinted sunglasses, a grey overcoat, silver pendant necklace, and cream knit top.

Harrison Boyce

Harrison Boyce

Director

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