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BrandGucci
Project"GG Monogram" Ad Campaign
Emily Ratajkowski holding a monogram handbag and sunglasses seated in a car for Gucci GG Monogram ad campaign.

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

emily ratajkowskiemily ratajkowski portraitwoman in carwoman holding handbaggucci monogram handbagmonogram handbaggucci handbagsunglasses

Description

This portrait from the Gucci GG Monogram ad campaign features Emily Ratajkowski seated inside a vehicle. The model wears light blue denim trousers and a matching striped button-down shirt, holding a monogram canvas handbag with red and green web stripe detailing and black sunglasses. The intimate composition features direct flash lighting creating a candid aesthetic. Daniel Arnold captured the photography, with art direction by Riccardo Zanola and styling by Virginie Benarroch.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Denim (50%)
Camel (30%)
Off-White (20%)

Background

Hotel Room

Context

Advertising Campaign