Gucci "GG Monogram" Ad Campaign 2025

About

This photograph from the Gucci GG Monogram ad campaign features a male model wearing a grey hoodie, sunglasses, and dark shorts while climbing up from a marina dock. He carries a large monogram suitcase slung over his shoulder against a backdrop of calm water and docked boats. Captured with natural lighting and an authentic editorial feel, the image is part of a project directed by Harrison Boyce and photographed by Daniel Arnold.