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BrandGucci
Project"GG Monogram" Ad Campaign
Man wearing a grey hoodie and sunglasses carrying a monogram suitcase over his shoulder near a marina.

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

man in grey hoodiegrey hoodiehoodiemonogram suitcasesuitcase

Description

This photograph from the Gucci GG Monogram ad campaign features a male model wearing a grey hoodie, sunglasses, and dark shorts while climbing up from a marina dock. He carries a large monogram suitcase slung over his shoulder against a backdrop of calm water and docked boats. Captured with natural lighting and an authentic editorial feel, the image is part of a project directed by Harrison Boyce and photographed by Daniel Arnold.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Charcoal (50%)

Background

Ocean

Context

Advertising Campaign