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BrandGucci
Project"GG Monogram" Ad Campaign
Woman holding monogram tote bag wearing red patterned top standing on sandy beach

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

woman holding monogram tote bagmonogram tote bagtote bagwoman on beachwoman

Description

This image from the Gucci GG Monogram ad campaign, photographed by Daniel Arnold, features a model on a sandy beach holding a prominent monogram canvas tote bag with green and red web stripe detailing. The subject wears a red and blue patterned top with white straps and a white towel wrapped around the waist. Natural daylight illuminates the coastal setting while another figure stands partially visible in the background. The candid compositional style emphasizes lifestyle luxury against an outdoor backdrop.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Crimson (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign