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  • ·Gucci GG Monogram Ad Campaign featuring Emily Ratajkowski
BrandGucci
Project"GG Monogram" Ad Campaign
Emily Ratajkowski wearing sunglasses and holding a Gucci GG monogram handbag outdoors for an ad campaign.

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

emily ratajkowskiemily ratajkowski holding handbagwoman wearing sunglassesgucci monogram handbaggucci handbagmonogram handbagdark sunglassessunglasses

Description

Emily Ratajkowski is captured in this dynamic street-style portrait for the Gucci GG Monogram ad campaign, photographed by Daniel Arnold. She wears dark sunglasses and a dark jacket, prominently holding a monogram handbag featuring the iconic red and green Web stripe. The composition is part of a larger narrative directed by Harrison Boyce, with art direction by Riccardo Zanola and styling by Virginie Benarroch. Additional personnel in the background bring lively motion and texture to the outdoor urban scene.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Beige (30%)
Crimson (20%)

Background

Retail Storefront

Context

Advertising Campaign