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BrandGucci
Project"GG Monogram" Ad Campaign
Emily Ratajkowski wearing a red patterned swimsuit and holding a large monogram handbag on a sandy beach.

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

emily ratajkowskiemily ratajkowski on beachwoman in red swimsuitred swimsuitswimsuitgucci monogram bagmonogram baghandbag

Description

Emily Ratajkowski is featured in this outdoor advertising campaign image for Gucci, captured on a sunny sandy beach. She wears a vibrant red patterned swimsuit paired with a tied silk scarf around her waist, while lifting a large monogram hobo bag featuring the signature red and green web stripe. The composition is shot in natural daylight with warm tones, set against an outdoor coastal background featuring palm trees and low buildings. The photograph captures a candid, lifestyle-oriented moment reflecting the aesthetic of the GG Monogram project.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Crimson (50%)
Beige (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign