Gucci "GG Monogram" Ad Campaign 2025

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This image from the Gucci GG Monogram advertising campaign features model Kit Butler outdoors in bright natural daylight. He wears a casual grey hoodie while holding a structured monogram duffle bag with a prominent GG padlock and web stripe detail. The background shows white tent structures and palm foliage under a clear blue sky. Daniel Arnold photographed the scene, with art direction by Riccardo Zanola and styling by Virginie Benarroch.