Gucci "GG Monogram" Ad Campaign 2025

Description

This image from the Gucci GG Monogram advertising campaign features model Kit Butler outdoors in bright natural daylight. He wears a casual grey hoodie while holding a structured monogram duffle bag with a prominent GG padlock and web stripe detail. The background shows white tent structures and palm foliage under a clear blue sky. Daniel Arnold photographed the scene, with art direction by Riccardo Zanola and styling by Virginie Benarroch.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Clear Sky

Context

Advertising Campaign