Gucci "GG Monogram" Ad Campaign 2025

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This vertical campaign image for the Gucci GG Monogram project features model Emily Ratajkowski outdoors near a pink and white kiosk structure. She wears a brown short-sleeved top, brown trousers, aviator sunglasses, and a patterned monogram headscarf tied around her hair. Her hands rest on a small Gucci monogram Boston bag with distinctive red and green web striping resting on a white railing. The warm natural lighting and analog photographic grain style create an intimate, candid atmosphere. The background consists of a closed slatted metal shutter and a colourful kiosk graphic.