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BrandGucci
Project"GG Monogram" Ad Campaign
Man wearing sunglasses and a black leather jacket walking past an ice cream stand while carrying monogram luggage cases

Gucci "GG Monogram" Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Harrison Boyce
Harrison BoyceDirector
Daniel Arnold
Daniel ArnoldPhotographer
Emily Ratajkowski and Kit Butler
Emily Ratajkowski and Kit ButlerModels
Virginie Benarroch
Virginie BenarrochStylist
Benjamin Muller
Benjamin MullerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

man carrying suitcasesman carrying luggageman walkingmanmonogram suitcaseluggageleather jacketblack leather jacket

Description

This commercial campaign image for the Gucci GG Monogram project features model Kit Butler walking outdoors while carrying two monogram-patterned suitcases with red and green web stripes. He wears dark sunglasses, a black leather jacket, and black shorts, captured in warm natural lighting with a vintage color grade. In the background, a light-colored kiosk with ice cream signage and a striped awning stands under a clear sky. The scene is shot with an editorial eye, emphasizing lifestyle luxury and travel themes.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (50%)

Background

Street

Context

Advertising Campaign