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Gucci monogram bucket bag with brown leather trim and red-and-green web stripe resting on a neutral surface

Gucci "GG Monogram" Ad Campaign 2025

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This image from the Gucci GG Monogram ad campaign, photographed by Daniel Arnold with art direction by Riccardo Zanola and styling by Virginie Benarroch, features a luxury bucket bag as the central subject. The bag is crafted from the signature GG monogram canvas with brown leather trim, a structured top handle, an adjustable shoulder strap, and a distinctive red-and-green web stripe down the center. The drawstring closure reveals a patterned silk pouch tucked inside. The piece rests on a light neutral surface next to a glossy magazine spread, illuminated by natural light casting soft shadows.

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Advertising Campaign