Gucci "GG Monogram" Ad Campaign 2025

Description

This image from the Gucci GG Monogram ad campaign, photographed by Daniel Arnold with art direction by Riccardo Zanola and styling by Virginie Benarroch, features a luxury bucket bag as the central subject. The bag is crafted from the signature GG monogram canvas with brown leather trim, a structured top handle, an adjustable shoulder strap, and a distinctive red-and-green web stripe down the center. The drawstring closure reveals a patterned silk pouch tucked inside. The piece rests on a light neutral surface next to a glossy magazine spread, illuminated by natural light casting soft shadows.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Context

Advertising Campaign