Planters: 'Open The Magic' Making Of
Brand
Date
Jan 2026
Description
Planters’ 'Open The Magic' making-of feature explores the technical pipeline behind the brand's latest holiday campaign. The project, produced by Mathematic Studio, highlights the transition from initial wireframe models and architectural blueprints to fully rendered 3D environments. By layering 3D render / CGI animation with precise lighting design, the team constructs a detailed festive interior featuring mechanical nutcrackers and cascading peanuts. The feature provides an editorial look at the cinematic visual effects process that brings the commercial to life.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
Backstage / Behind the Scenes
Associated creatives
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