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Planters

'Open The Magic' Making Of
Brand
Planters
Project'Open The Magic' Making Of
Date

Jan 2026

Description

Planters’ 'Open The Magic' campaign, a detailed food and beverage production, is highlighted in this behind-the-scenes look at the project's technical execution. The making-of feature provides a window into the CGI and visual effects pipeline, showcasing how 3D render and animation techniques were used to build the brand's festive, fantastical environments. Mathematic Studio handled both production and post-production, documenting the transition from wireframe models and architectural blueprints to the final cinematic environment. The production combines intricate 3D rendering with live-action lighting design to craft the campaign’s scale and mechanical detail.

Style

Horizontal, Cinematic, Minimalist

Techniques

Animation, 3D render / CGI

Industries

CPG / Packaged Food

Background

3D Rendered Scene

Context

Backstage / Behind the Scenes

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