Planters: Mr. Peanut - Experiential
Brand
Date
Nov 2023
Description
Planters brings its brand icon to life in this experiential campaign, featuring an interactive product display installed within a shopping center. The activation invites mall visitors to engage with a large, branded cylinder equipped with audio prompts and a decibel meter to capture crowd reactions. Produced by SCHOFIELD'S FLOWERS, the live-action project utilises natural ambient lighting to capture the spontaneity of the public interactions. The resulting footage relies on a documentary approach, employing a mix of steady tracking and handheld camera work to document the shoppers' responses to the display.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Background
Shopping Mall
Context
Advertising Campaign, Brand Film / Corporate Video
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