Planters brings its brand icon to life in this experiential campaign, featuring an interactive product display installed within a shopping center. The activation invites mall visitors to engage with a large, branded cylinder equipped with audio prompts and a decibel meter to capture crowd reactions.
Produced by SCHOFIELD'S FLOWERS, the live-action project utilises natural ambient lighting to capture the spontaneity of the public interactions. The resulting footage relies on a documentary approach, employing a mix of steady tracking and handheld camera work to document the shoppers' responses to the display.
