Planters: Perfume
Brand
Date
May 2023
Description
Planters introduces a humorous take on fragrance marketing with this commercial spot, "Perfume." The project leans into a polished, live-action aesthetic, unfolding through a series of comedic encounters set within an office elevator and lobby. Developed by agency partners FCB New York and production house Hungry Man US, the narrative follows a woman and a man through a sequence of interactions. The execution utilizes cool, interior-focused lighting to frame the cinematic advertising production.
Style
Vertical, Commercial, Polished
Industries
Color
Pure White
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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