Planters introduces a humorous take on fragrance marketing with this commercial spot, "Perfume." The project leans into a polished, live-action aesthetic, unfolding through a series of comedic encounters set within an office elevator and lobby.
Developed by agency partners FCB New York and production house Hungry Man US, the narrative follows a woman and a man through a sequence of interactions. The execution utilizes cool, interior-focused lighting to frame the cinematic advertising production.
