Planters: Cashew Talker

Brand

Date

Jul 2023

Description

Planters introduces the Cashew Talker campaign, a live-action commercial series highlighting the brand's new flavor profiles, including Rosemary and Sea Salt. The narrative follows an enthusiastic protagonist who evangelizes these snacks across diverse social environments, ranging from corporate boardrooms and elevators to personal moments at home and on the soccer field. The project was created by agency BBDO MW and directed by Epoch Films. The visual execution leans into a minimalist aesthetic, utilizing natural light and clean interior framing to focus on the comedic delivery. Post-production and color work were completed by Company 3 New York, with editorial support from Cabin Edit.

Style

Humorous, Horizontal, Commercial, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Jet Black

Navy

Crimson

Background

Office