Planters, Netflix: Peanut Programming
Date
May 2025
Description
Planters and Netflix join forces for 'Peanut Programming', a commercial spot that centers on the iconic Mr. Peanut character overseeing a sprawling, automated manufacturing facility. The narrative navigates between a retro-inspired office setting and an active factory floor defined by mechanical precision. Produced by Reset with production service from Radioaktive x Shelter, the film utilizes live-action technique to ground the industrial environment. The visual execution leans into a cinematic aesthetic, featuring high-contrast environments filled with sparks and welding equipment, punctuated by slow-motion sequences.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Golden Yellow
Jet Black
Burgundy
Background
Factory
Context
TVC / TV Commercial
Associated creatives
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