Planters and Netflix join forces for 'Peanut Programming', a commercial spot that centers on the iconic Mr. Peanut character overseeing a sprawling, automated manufacturing facility. The narrative navigates between a retro-inspired office setting and an active factory floor defined by mechanical precision.
Produced by Reset with production service from Radioaktive x Shelter, the film utilizes live-action technique to ground the industrial environment. The visual execution leans into a cinematic aesthetic, featuring high-contrast environments filled with sparks and welding equipment, punctuated by slow-motion sequences.
