Planters: Dance Like Dad
Brand
Date
Jun 2021
Description
Planters presents 'Dance Like Dad,' a comedic campaign starring actor Anthony Anderson. The commercial captures a series of dads performing high-energy, humorous routines across suburban settings, from residential garages to local lawns, while incorporating everyday tasks like lawn maintenance and bike repairs. Produced by Tool, the project leans into a live-action technique with bright, natural lighting and crisp, high-definition production values. The narrative underscores a playful tone through dynamic editing and choreography, supported by sound design from Beacon Street Studios and post-production by BUCK Amsterdam.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Burgundy
Navy
Background
House
Context
TVC / TV Commercial
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