Planters: Carpool Cashew-oke
Brand
Date
Jul 2023
Description
Planters presents 'Carpool Cashew-oke,' a commercial spot centered on the spontaneous, lighthearted enjoyment of its signature snack. The narrative follows a driver in a moment of candid, musical enthusiasm, transforming a routine car ride into an expressive scene. Executed as a live-action production, the film leans into a raw aesthetic, utilizing natural light to capture the movement of a passing landscape. The project was developed through a collaboration between agency BBDO MW and production company Epoch Films.
Style
Humorous, Horizontal, Commercial, Raw
Techniques
Natural light
Industries
Color
Forest Green
Scarlet
Medium Grey
Background
Road
Context
TVC / TV Commercial
Associated creatives
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